Case Study: Youtheory achieves 152% higher ROI with Skai

Youtheory optimizes Instacart Advertising via Skai™ and increases ROI 152%

Youtheory, a Southern California-based supplement brand, wanted to grow audiences, increase sales, and build market share by advertising on Instacart. Because the platform was newer for the brand and they needed to scale visibility and ROI quickly, Youtheory turned to Skai for retail media expertise and technology.

Skai helped Youtheory optimize Instacart campaigns with keyword harvesting, Budget Navigator for budget planning, automated dayparting, and Experiments to track pre- and post-performance changes. With Skai, Youtheory increased impressions by 120%, conversions by 11%, ROI by 152%, and marketplace revenue by 95%, while reducing CPC by 45%.

Youtheory

Rory Lipsky

Executive Vice President of Global Sales and Marketing