Case Study: Rakuten Advertising achieves faster, data-driven decisions and saves 16 hours/month with Skai Experiments

Skai™ Experiments Allow Quick, Data-Driven Decisions in Unpredictable Times

Rakuten Advertising, a global performance‑marketing provider, needed to run A/B experiments at scale for clients like Backcountry amid rapidly shifting consumer behavior during the pandemic. Publisher-supported testing required running experiments one at a time, which was slow and labor‑intensive, so Rakuten Advertising sought a scalable testing solution such as Skai’s Experiments.

Skai implemented Skai Experiments to run multiple campaigns simultaneously and provide automated, side‑by‑side visual reporting of control and test groups. The solution saved Rakuten Advertising approximately 16 hours per month on data pulling and analysis, freed the team to focus on strategic work and new YouTube/Discovery campaign launches, and helped position Backcountry for sustained profitability.

Rakuten Advertising

Briana Rittersporn

Account Manager