Case Study: Walgreens achieves 5 hours/week time savings by restructuring SEM accounts with Skai™ Search

Walgreens Uses Skai™ Search To Restructure SEM Accounts And Save Time

Walgreens, a Fortune 500 retail pharmacy and convenience chain, faced growing clutter and inefficiency across its large, multi‑unit paid search program. To restructure sprawling SEM accounts and reduce time spent on manual maintenance, Walgreens partnered with Skai using the Skai™ Search platform to tackle account cleanup and improve ongoing campaign management.

Skai implemented automated clean‑up tools and Smart Tags to identify duplicate keywords, reduce internal bidding overlap, and surface keywords accidentally blocked by negatives, eliminating the need for time‑consuming manual scrubbing. By leveraging Skai’s automation, Walgreens completed a complex restructuring with minimal disruption and now estimates it saves about 5 hours per week to reinvest into driving account performance.

Walgreens

Robyn Feldmar

Paid Search Associate, Performance Media and Kimberly Theune, Paid Search Associate, Performance Media