Case Study: Jagex achieves 152% ROI lift and 41% lower CPA with Skai

Jagex Engages Gamers On Facebook And Drives ROI

Jagex partnered with Skai to re-engage inactive players on Facebook, generate revenue from lapsed users, and drive new sign-ups through friend referrals. Using Skai’s platform, Jagex targeted audiences with tailored Personas and Facebook custom audiences to match email cohorts and apply pixel‑based logic, while deploying nostalgia-focused creative and messaging.

Skai’s solution drove strong short-term engagement and efficiency: in a two-week window campaigns delivered more than 1.1M video views, 16K reactions, 7.9K comments and 2.3K shares (versus baseline averages of 2.3K reactions, 660 comments and 200 shares), increased ROI by 152 percentage points, cut cost per acquisition by 41%, and grew Daily Active Users by 8%.

Jagex