Case Study: Leading CPG Brand achieves 229% revenue growth on Amazon Prime Day with Skai

Leading CPG Brand Doubles Revenue On Amazon Prime Day With Wavemaker & Skai™

Leading CPG Brand Company faced the challenge of maximizing revenue and Share of Search on Amazon during Prime Day, targeting high-demand categories like Household Essentials and Health & Beauty. Agency partner Wavemaker activated a holistic Amazon strategy powered by Skai, leveraging Skai's technology to coordinate paid and organic tactics across the event.

Skai’s tools — including Dimensions, Automated Actions, and the Reporting Suite — were used to tag ASINs, schedule bid/budget changes, ramp budgets during peak hours, and monitor paid-to-organic impact and extended historical performance. The result: Leading CPG Brand Company saw revenue increase 229% and Share of Search rise 11% on Prime Day, with Share of Search ending July 23.7% higher than their largest competitor, enabled by Skai.