Case Study: BETC Havas boosts orders and reduces CPA with Skai

BETC Havas Increased Orders by 30% and Reduced CPA by 18% for TIM with Skai’s Budget Navigator and Portfolios

BETC Havas, the agency for TIM, wanted to improve the profitability of its Search campaigns in Brazil by increasing the volume of new, high-quality leads while maintaining CPA. To help address this challenge, BETC Havas turned to Skai and its Paid Search optimization tools.

Using Skai’s Budget Navigator and Portfolios, BETC Havas simulated budget scenarios, chose the best investment strategy, and automated campaign optimizations based on CPA goals. With Skai, TIM achieved a 30% increase in orders and an 18% reduction in CPA, improving both performance and efficiency.

BETC Havas

Vinícius Latorraca

Media Manager