Case Study: Alaska Air achieves 30% higher ROI and 94% more conversions with Skai

Alaska Air - Customer Case Study

Alaska Air needed to more closely align its SEM program with business strategy and improve key performance metrics. The airline engaged Skai and adopted Skai Editor along with Skai’s Dimensions and Scheduled Reports to streamline campaign management and reporting.

Skai used Skai Editor to perform bulk uploads, copy campaigns across engines, apply geo-targeting, and quickly pause or activate ads, while Dimensions and Scheduled Reports enabled performance tracking by geography and campaign type. The Skai implementation delivered a 30% increase in return on investment, a 94% rise in conversions, and saved 100+ hours of work.

Alaska Air