Case Study: IKEA achieves 72% higher CTR and 37% lower CPC with Skai

IKEA And Wavemaker Ace Back-to-School Shopping On Pinterest

IKEA needed to capture high back-to-school demand by reaching college students looking for dorm inspiration on Pinterest. Working with media partner Wavemaker, IKEA tapped Skai’s ad tech platform (joining a Pinterest Search campaign beta) to target the right audiences and translate search behavior into campaign strategy.

Skai’s platform gave Wavemaker access to unified search data, advanced reporting and optimization tools, and first-to-market publisher solutions, enabling rapid test-and-learn execution. Within three months the campaign’s CTR exceeded its benchmark by 72% and CPC fell 37%, while IKEA gained clearer audience insights to inform future strategies.

IKEA