Case Study: eToro achieves 20% reduction in CPA and 90% increase in Apple Search Ads activity with Skai Apps

eToro Uses Skai™ Apps To Easily Scale The Success Of Apple Search Ads

eToro, the world’s leading social trading platform, needed to scale and restructure its non-brand Apple Search Ads campaigns globally after seeing strong brand performance but limited non-brand results. To tackle this, eToro engaged Skai and used Skai Apps along with Skai’s Client Services for strategic support on Apple Search Ads.

Skai’s team reviewed and restructured the account, used Skai Apps to bulk-copy and localize campaigns across markets, set custom metrics so automated bidding optimized for Registrations to First Time Deposits, and provided advanced reporting. As a result of Skai’s work, eToro reduced CPA by 20% and increased Apple Search Ads activity by 90%, enabling faster campaign creation, bigger budgets, and improved performance.

eToro

Or Filizer

SEM Analyst