Case Study: PMG achieves 150% higher ROAS with Skai

Skai™ Bridges The Gap Between Facebook And Amazon To Increase Results For PMG

PMG, a global independent digital agency, needed a better way to measure the full-funnel impact of its Facebook Ads, especially how those campaigns influenced purchases on Amazon versus its owned website. Working with Skai, PMG sought a partner integration to provide a more holistic view of performance and improve its ability to correlate ad spend with downstream sales.

Skai created a unique integration with Amazon that delivered granular data to PMG, showing which Facebook ads drove purchases and how much revenue they generated from Amazon sales. With Skai’s insights, PMG achieved 150% higher ROAS for Facebook ads driving to Amazon and a 450% higher conversion rate than ads driving to the website, leading the client to plan additional budget for this campaign approach.

PMG

Carly Carson

Social Media Director