Case Study: HomeAway achieves 112% traffic increase and 123% bookings growth with Skai

HomeAway - Customer Case Study

HomeAway faced an imbalance of supply and demand between property owners and travelers and aimed to use paid search to drive bookings to strategic destinations. To address this, HomeAway partnered with Skai and used portfolio subsets within Skai’s paid-search tools to adjust bidding and value across destination categorizations.

Using Skai’s portfolio subsets to apply targeted value adjustments and bidding, HomeAway saw rapid, measurable impact: within one month traffic to strategic destinations rose 112% and bookings increased 123%, while overall ROI for those destinations improved by 33%—encouraging more owners to renew their listings.

HomeAway