Case Study: Fortune 500 CPG Company achieves 92% Share of Voice increase and 213% revenue growth with Skai

Fortune 500 CPG Brand Increases Share Of Voice By 92% with Skai™

Fortune 500 CPG Company, competing in the crowded Personal Care category on Amazon, needed to stand out among thousands of toothpaste, soap, and deodorant SKUs and simultaneously lift Share of Voice, conversion rate, revenue, and ROAS. To address this, their agency partnered with Skai and adopted Skai’s Share of Voice Analytics to monitor impression share across strategically critical keywords.

The team executed a holistic paid-plus-organic ecommerce strategy using Skai’s SOV dashboards to analyze historical competitive share and surface optimization opportunities. With Skai’s Share of Voice Analytics guiding decisions, the brand realized a 92% increase in Share of Voice, a 63% boost in conversion rate, 213% growth in revenue, and a 64% lift in ROAS.