Case Study: Mindshare achieves 44% ROAS lift for Kimberly-Clark with Skai

Mindshare Boosts ROAS 44% For Kimberly-Clark’s Amazon Sponsored Ads Campaigns With Skai™

Mindshare, a global media agency network, needed a better way to manage Kimberly-Clark’s ecommerce and search advertising across Amazon Marketing Services and Google. Their challenge was to improve brand awareness, increase revenue, and scale online presence while gaining deeper product- and campaign-level visibility and keeping the right investment mix across channels. Skai was the vendor used, through its Skai Ecommerce platform.

Using Skai, Mindshare centralized campaign management, automation, cross-campaign visibility, daily and custom reporting, and product-level insights to optimize AMS activity at scale. In just two months, the team achieved a 44% increase in ROAS while consolidating search and retail media management in the Skai platform, helping drive more efficient ad investment and improved product performance.

Mindshare

Clint Armstrong

Sr. Partner, Group Director, Search & Social at Mindshare