Case Study: TIKI Brand improves ROAS with Skai

TIKI® Brand improves ROAS over 30% with Skai’s™ support for Amazon Ads

TIKI Brand, part of Lamplight Farms Inc., wanted to improve its Amazon Ads performance even though it was already seeing positive results across its product range. The marketing team’s goal was to lower CPCs in order to drive stronger revenue and profitability, and it partnered with Skai for support.

Skai helped the TIKI Brand team use best-in-class retail media features and Expert Services guidance to improve performance and workflow efficiency. In the first two months, Skai supported higher ad spend while reducing average CPCs by 15% and improving ROAS by 34%, helping deliver a highly successful peak season.

TIKI Brand