Case Study: Phiture helps Once Upon cut app install costs with Skai App Marketing

Phiture slashes Once Upon’s cost per install by 32% with Skai’s™ App Marketing solution and Bid Optimization feature

Phiture used Skai’s App Marketing solution to help Once Upon, an app-only photo books company, scale its user acquisition more efficiently. As the business grew, the team needed to acquire new customers while keeping cost per install and cost per engagement low, including its key engagement metric, cost per second post.

With Skai’s Bid Optimization feature and App Marketing platform, Phiture optimized Apple Search Ads campaigns across multiple geos and keywords, while also streamlining bulk changes and improving data-driven decision-making. The result was a 32% year-over-year decrease in cost per install and a 61% drop in cost per second post, while nearly tripling Apple Search Ads targets and managing more than 12,500 keywords with Skai.

Phiture

Chandricka Sharma

Performance Marketing Consultant