Case Study: Empower (creative media agency) achieves 85% ROAS lift and 64% purchase-rate gain with Skai’s Amazon Attribution integration

Skai’s™ Amazon Attribution Integration Closes The Loop Between Search & Amazon Sales

Empower, a 33-year-old creative media agency known for data-driven, tech-enabled media work, faced a measurement gap while promoting VTech’s LeapFrog toys sold primarily on Amazon: their paid search campaigns could hit media KPIs but couldn’t be tied to Amazon sales. Empower turned to Skai’s Amazon Attribution integration to gain visibility into which keywords and SKUs drove purchases and margins on Amazon.

Using Skai’s Amazon Attribution integration, Empower connected PPC clicks to Amazon purchase data, gaining daily ROI and keyword-level insights that informed keyword mix and creative adjustments. Skai’s solution closed the loop between search and sales, driving an 85% increase in ROAS and a 64% increase in purchase rate within two months, and the Amazon Attribution metrics are now part of Empower’s bi-weekly reporting to VTech to guide SKU and optimization priorities.

Empower

John Tebault

Vice President of Investment of Search & Social