Case Study: GittiGidiyor achieves 22% higher ROAS and up to 43% lower acquisition costs with Skai

Metrics34 Boosts Sales For GittiGidiyor With Winning Facebook Campaigns

GittiGidiyor, a leading Turkish e‑commerce marketplace with millions of products and tens of millions of monthly visits, needed to scale Facebook advertising to boost brand awareness, acquire new users and drive first‑time purchases while meeting strict KPIs for cost per acquisition and return on ad spend. Working with agency Metrics34, GittiGidiyor adopted the Skai platform and its advertising tools to achieve these goals.

Skai enabled bulk ad creation, Personas audience management, Creative Manager A/B testing, Analysis Grid reporting, Custom Metrics and ProductsUp integration so the team could rapidly test and optimize creative, placements and targeting (including Facebook beta features). The Skai-powered program drove a 43% lower cost per app install, 29.5% lower cost per new customer acquisition, a 22.2% higher return on ad spend and tripled site traffic from Facebook and Instagram.

GittiGidiyor