Case Study: Masterbuilt achieves 44% YoY sales growth and 24% ROAS increase on Amazon with Skai

Masterbuilt & Kamado Joe Turn Up The Heat Up On Amazon With Tombras & Skai™

Masterbuilt and its sister brand Kamado Joe needed meaningful revenue growth and new ways to reach customers beyond traditional retail partners like The Home Depot, Walmart and Lowe’s. To accelerate Amazon performance they teamed with agency Tombras and selected Skai, using Skai Ecommerce capabilities to support their Amazon Advertising push.

Tombras implemented a tightly refined campaign structure and relied on Skai’s reporting, analytics and Portfolio Optimization (KPO) to automatically optimize bids and surface insights—making hundreds of bid adjustments per day during peak periods. With Skai’s ML‑driven optimization, Masterbuilt achieved 44% YoY sales growth and 24% YoY ROAS growth, while Kamado Joe’s sales surged 1390%.

Masterbuilt