Case Study: Artful Media Intelligence achieves up to 60% time savings in SEM account hygiene with Skai

AMQ Saves Time Using Skai™ Audit To Maintain SEM Account Hygiene For Daimler

Artful Media Intelligence, responsible for managing search campaigns for Daimler’s roughly 280 dealerships, faced growing complexity and manual workload creating and maintaining campaigns, ad groups, ads and keywords across 200+ Google Ads accounts. To solve the scale and account‑hygiene challenge they adopted Skai, using Skai Search capabilities including Bulksheets, Analysis Grid and Skai Audit.

Skai implemented Bulksheets for fast bulk edits, the Analysis Grid to surface performance and structural issues, and AI‑driven Skai Audit to run daily hygiene checks and generate actionable fixes across all accounts. As a result Artful Media Intelligence reduced the time spent creating and editing campaign structures by about 40% overall, and achieved up to 50–60% time savings when making mass campaign changes.

Artful Media Intelligence

Till Hoffmann

Global Search Lead