Case Study: iCrossing, Inc. achieves 71% YoY revenue and 42% ROAS growth on Black Friday & Cyber Monday with Skai

LG’s Revenue Jumps 71% On Black Friday & Cyber Monday With Amazon Advertising, iCrossing & Skai™

Icrossing, Inc. partnered with LG to manage Amazon advertising for Black Friday and Cyber Monday but faced a big challenge: Amazon’s native reporting made it hard to spot ad‑serving issues (out‑of‑stock SKUs, ineligible listings, incorrect product data) quickly enough to prevent revenue losses. To overcome this, Icrossing, Inc. turned to Skai and its advanced analytics, automation, and optimization tools for real‑time monitoring and rapid response.

Skai’s solution—real‑time trend graphs, automated alerts, analysis grids, inline editing and bulk actions—let Icrossing, Inc. surface problems, pivot strategy, and optimize campaigns at scale during BFCM. The result: year‑over‑year revenue for LG rose 71% and ROAS grew 42%, demonstrating Skai’s measurable impact on holiday performance.

Icrossing, Inc.

Enrico Mirabelli

eCommerce Media Lead