Case Study: LegalZoom achieves 81% CPA reduction and 55% increase in conversions with Skai’s Display Bid2Val Policy

LegalZoom Finds Amazing Success With Skai’s™ Display Bid2Val Policy

LegalZoom, a leading online legal services platform serving millions of customers, struggled to maintain acceptable CPAs on its Google Display Network (GDN) campaigns because manual bidding couldn’t keep up with GDN fluctuations. To find an automated solution, LegalZoom tested Skai’s Display Bid2Val policy to target CPA more efficiently.

Using Skai’s Display Bid2Val policy with CPA as the value target, LegalZoom automated bid optimization across a selection of GDN campaigns, then rolled it out more broadly. The result: an 81% decrease in CPA and a 55% increase in conversions, giving LegalZoom the performance gains and insights to reconsider budget allocation toward Display and Remarketing — delivered by Skai.

LegalZoom

Tatjana Kudla

Director Digital Marketing