Case Study: Reprise Digital nearly triples ROI with Skai’s Walmart second-price auction optimization

Reprise Digital nearly triples ROI with Skai’s™ support for Walmart’s advanced second-price auction

Reprise Digital, a global performance marketing agency, wanted to maximize ROI for its client Foundation Consumer Healthcare while managing campaigns across multiple retailers. With Walmart’s first-price auctions driving high CPCs and limiting scale, Reprise needed a more cost-effective way to optimize retail media performance.

Skai partnered with Reprise Digital to support Walmart’s advanced second-price auction using its retail media platform, campaign management, machine learning bid optimization, and Experiments feature to measure pre/post performance. With Skai, CPCs dropped by more than 70%, costs decreased 29.3%, and revenue increased 105.3%, helping drive a 190.9% increase in ROI, along with gains in clicks, conversions, and impressions.

Reprise Digital

Deidre Drewes

Director of eCommerce Media