Case Study: Goodway Group expands a pro basketball team’s audience with Skai and Amazon Sponsored Display

How Amazon Sponsored Display helped a Pro Basketball Team Score Brand Exposure

Goodway Group, a global data-driven digital media and marketing services firm, was helping a professional basketball team expand beyond its existing audience and increase brand exposure to drive ticket sales. The team had already been running display campaigns, but wanted to reach a new, untapped fan base in a more effective way. Skai was involved as the platform enabling the team to explore a new advertising option: Amazon Non-Endemic Sponsored Display.

Using Skai, Goodway Group quickly set up and managed Amazon Sponsored Display campaigns within the same platform as their other media efforts, with Dashboards and Automated Alerts helping them monitor pacing, optimize bidding, and prevent budget overruns. The results were strong: three weeks after optimization, impressions increased 7X, clicks rose 11X, and CTR improved by 70%. Compared with other display campaigns, the Amazon Ads brand awareness campaign delivered 55% lower CPC and 60% lower CPM.

Goodway Group

Bailey Smith

Media Planner