Case Study: Croud boosts Amazon profitability with Skai

Croud dominates in two competitive categories for leading men’s care brand on Amazon with Skai

Croud, an international digital marketing agency, worked with a leading men’s personal care and grooming brand to improve its Retail Media program on Amazon. The client’s main challenge was to increase net SKU profitability by 50% across six beard products in 2023 while keeping total revenue volume steady, using Skai.

Using Skai’s Retail Media solution, Croud integrated profit margin data into campaign views, created custom dashboards, and built automated bidding rules in Portfolios to better control ROAS and optimize by profit tier. The result was a 216% increase in net profit margin across all beard products in just three months, while maintaining revenue volume; the Body category also saw a 54% lift in net profit margin.

Croud

Jacob Sharman

E-commerce Marketplace Manager