Case Study: Yellow New Zealand achieves 28% conversion increase and 22% CPA decrease with Skai Local

Yellow New Zealand Uses Skai™ Local To Drive Better Performance And Improve Budget Management

Yellow, which supports 1,700 bespoke and reseller clients in New Zealand, faced an expensive proprietary workflow that lacked budget management, optimisation, automation and cross-channel campaign controls. To scale and improve performance across Google, Microsoft Advertising and Facebook, Yellow turned to Skai and adopted Skai Local to reduce monthly underspends, drive better customer outcomes and increase operational efficiency.

Skai implemented a phased rollout using Skai Local to centralise cross-channel campaign management, apply Budget Pacing on top of Google Smart Bidding, and accelerate campaign creation with mirroring, templates and Smart Tags. The results: budget utilisation rose from 75% to over 95%, conversions increased 28%, CPA fell 22% (conversion rate +20%, ad views +12%), and Yellow saved 350 hours/month on budget ordering plus 70 hours/month on budget management; Skai also delivered bespoke training, 24/7 Slack support and strategic services.

Yellow

June Hartel

Head of Sales