Case Study: AMARO boosts sales and GMV with Skai Social

Fashion-forward Amaro Finds Success With Skai™ Social

AMARO, Latin America's largest digitally native fashion brand, faced the challenge of efficiently scaling its marketing outreach and managing its growing online presence across paid channels. To stay ahead in the competitive fast-fashion market, they needed a more agile and controlled approach to their campaign management and needed to find a way to increase efficiency without increasing overhead.

Skai implemented its Automated Actions feature for AMARO, using algorithm-driven changes to adjust bids and budgets based on real-time performance trends and even local weather conditions. This solution delivered highly relevant ads and optimized spending in real-time. The results were significant, including an 84% increase in click-through rate, a 38% decrease in cost per acquisition, and a remarkable 61% growth in gross merchandise value, proving the success of the scalable program Skai provided.

AMARO

André Martins

Head of Performance Marketing