Case Study: Zap Group achieves rapid, error-free campaign management for 1,500+ clients with Skai

Zap Group Uses Skai™ Local To React Quickly On Behalf Of 1500+ Clients During Times Of Uncertainty

Zap Group, the largest group of consumer websites in Israel, manages digital marketing for more than 1,500 small and mid-sized businesses and relied on Skai Local (and Skai Local Social) to run client campaigns. When COVID-19 struck, many SMB clients needed rapid changes (pausing activity, adjusting budgets), the Zap team was understaffed and remote, and they had to migrate all Google activity onto Skai Search before their previous vendor stopped support.

Within 14 days Zap Group onboarded its Google activity onto Skai Search and used Skai’s Automatic Budget Pacing, Automated Actions and Reporting to push bulk budget updates, trigger daily alerts for under‑spending or high KPIs, and send automated monthly client reports. As a result, Zap Group continued managing 1,500+ client campaigns smoothly and error‑free despite reduced staffing, saving hours of manual work and enabling fast, centralized responses during the crisis.

Zap Group

Adaya Florsheim

Head of Search and Social PPC