Case Study: American Signature Furniture achieves 29% website traffic increase and improved ROAS with Skai

American Signature Furniture Uses A Holistic Targeting Approach On Pinterest To Increase Website Traffic

American Signature Furniture, a family-owned furniture retailer, wanted to drive more website traffic from Pinterest by testing retargeting, lookalikes, keywords, and shopping campaigns, but their prior platform lacked Search and Shopping support and forced separate logins for each brand. They turned to Skai and its platform to solve these limitations and manage both brands more efficiently.

Using Skai’s platform — including Profiles, Bulksheets, and support for Pinterest Interest, Search, and Shopping campaigns plus keyword controls and retargeting — the team ran extensive tests, optimized bids and negatives, and scaled Shopping campaigns. With Skai’s tools and reporting, American Signature Furniture increased website traffic by 29%, achieved a Search ROAS of about $8 and a Shopping ROAS of about $9.

American Signature Furniture