Case Study: Domain Group achieves 37% boost in conversions & impressions and 20% time savings with Skai

Domain Group Prevails With Skai’s™ Budget Manager & Campaign Mirroring

Domain Group, one of Australia’s leading property marketplaces, faced an immense keyword portfolio and could not scale or bid manually across campaigns or expand beyond Google. To solve this, they partnered with Skai and adopted Skai products including Campaign Mirroring, KPO (Halogen) and Budget Manager to automate bidding, forecasting and cross-publisher expansion.

Skai implemented Campaign Mirroring to scale into Bing, deployed KPO/Halogen for bid management and forecasting, and used Budget Manager for overall budget planning, enabling the team to focus on strategic optimization. By using Skai, Domain Group achieved a 37% increase in average monthly conversions, a 37% increase in average monthly impressions, and an estimated 20% time savings while maintaining CPA efficiencies.

Domain Group

Emma Seakins

Senior Manager, Search and Performance Marketing