Case Study: Future Beauty Labs boosts ROI and cuts branded keyword spend with Skai’s Dayparting

Future Beauty Labs boosts ROI by 14.5% with Skai’s Dayparting, reducing branded keyword spend

Future Beauty Labs, a cosmetic brand selling on Amazon, worked with Skai through an independent retail media agency to reduce spend on branded keywords while maintaining a steady revenue stream. The goal was to shift budget away from branded terms and toward more incremental campaigns without hurting overall performance.

Skai recommended its proprietary Dayparting feature, paired with the Intraday Schedule Report, to stretch budget throughout the day and maintain strong ad presence. With Skai, Future Beauty Labs cut total ad cost by 37% ($16,000), increased ROI by 14.5% from 6.70 to 7.67, and reduced CPCs by 5%, while keeping time out of budget consistent and enabling more non-brand targeting.

Future Beauty Labs