Case Study: PepsiCo achieves attribute-driven product innovation insights with Skai

Pepsico Continues to Revolutionize Its Approach to Product Innovation With Skai™

PepsiCo faced a growing challenge: its brand teams were operating in silos, using category-specific data that missed attribute-level signals and the broader consumer motivations that cross categories. The company’s new Portfolio Insights & Analytics team needed a scalable way to surface product attributes (ingredients, flavors, packaging, etc.) and link them to consumer benefits—capabilities its former market intelligence providers lacked—so PepsiCo turned to Skai.

Skai’s platform consolidated external data sources and applied a standardized taxonomy to deliver cross-category, attribute-level intelligence that PepsiCo mapped to its proprietary Benefit Zones. That integration with Skai produced actionable “dig sites” and trend lineage insights and was used directly on the bubly program—uncovering functional benefit attributes such as energy and digestive health to inform concept ideation and development as PepsiCo pursues bubly as its next billion-dollar brand.

PepsiCo

Abby Finnis

Senior Director – Portfolio Insights and Analytics