Case Study: Ovative Group achieves 16% lift in new customers and higher enterprise revenue with Skai

Ovative Group - Customer Case Study

Ovative Group engaged Skai to transform its paid media strategy from an eCommerce-focused ROAS model to an omni-channel ROAS approach that incorporated in-store sales, new customer acquisition and lifetime value. Ovative also needed to begin optimizing non-brand paid search toward acquiring new customers, so they implemented the Skai platform to support more advanced measurement and optimization.

Using Skai, Ovative tracked customer acquisition down to the keyword level and syndicated that data from its own data environment back into Skai, segmented customers by different lifetime-value metrics, and ran an A/B geographic test to compare optimizing for eCommerce revenue alone versus eCommerce plus new-customer metrics. Skai’s optimization drove a 16% increase in new customers and new omni-customers versus control markets and produced higher enterprise revenue in the test markets.

Ovative Group