Case Study: Reckitt achieves 146% Amazon revenue growth with Skai

Reckitt Scales Amazon Sales While Sustaining Healthy ROAS Limits

Reckitt, the global consumer health and hygiene company, wanted to increase product sales on Amazon without giving up ROAS control. To solve this, Reckitt turned to Skai and its optimization tools, since the Amazon Advertising console could not optimize for both goals at once.

Using Skai’s Bid to ROI optimization solution and Budget Navigator, Reckitt automatically optimized bids and budget allocation across Amazon Sponsored Products while staying within ROAS limits. With Skai, Reckitt increased Amazon revenue by 146% year over year while maintaining healthy ROAS.

Reckitt

Dina Carai

Ecommerce Content & Performance Manager