Case Study: Sporthaus Schuster achieves 240% sales growth with Skai

Sporthaus Schuster Grows Sales By 240% With Skai™

Sporthaus Schuster, an international sporting goods retailer, faced the challenge of optimizing its Google Shopping campaign bids to continue driving sales growth, all while maximizing the efficiency of its advertising budget to maintain a high return on ad spend. To address this, the company worked with its agency, norisk GmbH, to implement the Skai™ Portfolio Optimizer (KPO).

The Skai solution provided automated bid management, using predictive portfolio bidding to dynamically adjust offers. It also automated the control of low-performing ads and streamlined campaign management across Google and Bing. This implementation by Skai drove phenomenal results, including a 240% increase in sales year-over-year, a 44% higher conversion rate, and a 90% return on advertising spend.

Sporthaus Schuster