Case Study: Bright achieves 168% average profit lift with Skai’s Profit-Based Optimization

Skai’s™ Profit Based Optimization For Publisher Automated Bidding

Bright is a performance-based marketing agency that builds optimisation models around customer lifetime value and a requirement that every unit of spend returns at least one unit of profit. Their challenge was finding an efficient, reliable way to grow campaign profits while maintaining spend—Bright was spending significant time manually monitoring and updating Smart Bidding. They turned to Skai and its Profit Based Optimization For Publisher Automated Bidding to meet that need.

Skai implemented a profit-focused bidding solution that dynamically adjusts publisher bidding targets—working with Smart Bidding—to maximise the difference between revenue and cost. After transitioning seven campaigns from tROAS to Skai’s Profit solution, Bright achieved an average profit lift of 168% and reduced the time spent on manual bid management.

Bright

Romain Vega

PPC Director