Case Study: eToro achieves 49% more registrations, 43% lower CPA and 67% more deposits with Skai Apps Apple Search Ads optimization

EToro Grows KPIs And Lowers Costs With Skai™ And Apple Search Ads

eToro, the global social trading network, needed to run large-scale, multi‑region Apple Search Ads campaigns across thousands of keywords while also capturing reliable in‑app conversion tracking to measure true campaign performance. To address this, eToro partnered with Skai and tested the Skai Apps Apple Search Ads optimization solution.

Skai integrated eToro’s mobile measurement partner and campaign data into Skai Apps, enabling automated 24/7 bid optimization against CPA goals and consolidating reporting into a single platform. As a result, eToro saw 49% more registrations, 67% more deposits, 8% more installs, a 43% lower CPA and an 11% lower cost per install, while saving time on manual reporting and shifting focus to strategy.

eToro

Or Baram

SEM Analyst