Case Study: Horizon Media achieves 78% YoY social program growth with Skai

Horizon Media Scales Clients’ Social Programs And Grows Business With Skai™

Horizon Media, a global leader in data-driven media and marketing, faced rising complexity as each client’s customer journey varied, Facebook/Instagram ad types multiplied, and creative and reporting needs grew. To scale social programs and accelerate client growth, Horizon Media partnered with Skai to automate creation, management and optimization of highly targeted social campaigns using tools like Creative Manager and Personas.

Skai provided a suite of solutions—Creative Manager for unified asset control, Personas and Dynamic Audience Refresh for audience management, Custom Metrics for client-specific KPIs, Automated Actions for rules-based optimization, and Analysis Grid for bulk analysis—streamlining workflows and enabling large-scale optimization. With Skai, Horizon Media achieved 78% year-over-year growth in their social marketing program in 2017 and contributed to $900 million in incremental billings in the first half of 2017, while realizing significant time savings and improved reporting and performance.

Horizon Media

Donald Williams

Chief Digital Officer