Case Study: OMD saves €44K in wasted spend for Philips with Skai’s Search Term Analysis

OMD eliminates €44k in wasted spend for Philips by leveraging Skai’s Search Term Analysis

OMD worked with Skai to help Philips improve Amazon campaign efficiency across multiple markets. Philips wanted to protect and grow market share while avoiding wasted ad spend, but reviewing search term reports across hundreds of campaigns was time-consuming and made it difficult to quickly identify low-performing terms.

Using Skai’s Search Term Analysis, OMD analyzed search keywords, grouped similar intent into themes, and quickly applied negative targeting at scale. The result was €44K in ad spend saved for Philips, along with a 30% increase in impressions and a 33% boost in conversions. Skai also helped make search term optimization a regular part of OMD’s weekly workflow.

OMD

Rachel Kauzeni

Amazon Search Manager