Case Study: Publicis LeOne grows new-to-brand Amazon orders for Centrum with Skai

Publicis LeOne leads full-funnel Amazon strategy to grow new-to-brand orders 156% for Centrum using Skai

Publicis LeOne partnered with Skai to help Haleon grow awareness and conversions for Centrum on Amazon Mexico. The agency needed to activate a full-funnel retail media strategy using Amazon DSP and always-on search while managing a complex campaign structure and large product catalog efficiently without disrupting performance.

Using Skai’s Retail Media platform, Publicis LeOne automated workflows with Advanced Automated Actions and Dimensions to streamline campaign tagging, insights, keyword harvesting, bid changes, and budget updates across DSP and search. With Skai, Haleon’s pilot delivered more than 7% higher order volume, over 5% lower cost per order, and a 156% increase in new-to-brand orders, enabling scalable optimization and clearer reporting across ad types.

Publicis LeOne