Case Study: Ogilvy achieves 40% more leads, 28% lower cost per lead and 15% time savings with Skai

Ogilvy Leverages Skai’s™ Automation Features For Increased Leads And Time Savings

Ogilvy, the global media agency, faced a challenge improving campaign creation and optimization for a leading education services client that previously relied on time-consuming daily manual ad optimizations. To scale performance and drive more leads, Ogilvy turned to Skai to manage and automate its social advertising efforts.

Skai provided cross-channel tools — including Cross-Channel Audiences, Portfolio Optimizer (KPO) tied to DCM data, Automated Actions, and tagging — to automate budget/bid allocation, trigger creative refreshes, and streamline campaign build processes. Using Skai, Ogilvy increased lead volume by 40%, reduced Cost Per Lead by 28%, and saved 15% of campaign management time, enabling more strategic work and scalable performance.

Ogilvy

Joanna Pride

Social Media Planner