Case Study: Walgreens Soap & Glory achieves 180% over reach goals and 75% lower CPC with Skai

Kenshoo Creative Manager Drives Beautiful Results for Walgreens Soap & Glory

Walgreens Soap & Glory, the bath and body brand within Walgreens, needed to drive holiday awareness and clicks by reaching precise audiences on Facebook and Instagram. To manage complex creative and audience targeting (women 18–45 using 3rd‑party interest data plus 1st‑party high‑value beauty customers), they partnered with Skai and used Skai’s Creative Manager to organize and streamline creative asset management.

Skai’s Creative Manager simplified campaign creation and testing, freeing Walgreens Soap & Glory to focus on strategic optimizations. The program delivered strong results: 180% over reach goals, 15% over link click goals, a 75% lower cost per click, and 96% positive or neutral ad sentiment, driven in part by the time savings from Skai’s solution.

Walgreens Soap & Glory