Skai
276 Case Studies
A Skai Case Study
World Leading Food Company had been running its Amazon Advertising through the native platform and struggled to scale spend and grow revenue. Media agency Wavemaker recommended moving campaigns onto Skai, in particular using Skai’s Products Manager (and dimensions & categories tagging) to gain better product-level insights and efficiencies.
Wavemaker used Skai’s Products Manager to identify high-impression SKUs, imported customer review data to reallocate budget toward higher-rated products, leveraged Skai’s Amazon serving error reports to fix serving issues, and used dimensions & categories plus Skai’s Budget Navigator to track multi‑brand performance and optimize spend. After two weeks on Skai’s Products Manager, clicks rose 14.8% and revenue increased 21.4%.
World Leading Food Company