Case Study: LaserAway cuts CPA by 38% and grows holiday revenue 25% with Skai™ Social

LaserAway Zaps CPA By Nearly 40% And Grows Revenue By 25% With Skai™ Social

LaserAway, the nation’s leading medical spa with 40 locations, needed to scale paid social to support aggressive expansion, improve a sluggish holiday season, and lower acquisition costs. To tackle this, LaserAway partnered with Skai and adopted Skai Social to amplify and better manage its paid social programs.

Using Skai Social’s Personas, A/B testing, Automated Actions, creative templates, bulk bid management and data integration, LaserAway optimized audiences, creatives and landing pages and tied performance to offline KPIs. With Skai, LaserAway cut CPA by 38% and achieved a 25% lift in holiday season revenue, hitting record conversions in November and December.

LaserAway

Paul Baumgarthuber

Chief Marketing Officer