Case Study: Vistaprint achieves massive Facebook ad scale — 182% more clicks & 568% more impressions with Skai

Vistaprint Scales Facebook Advertising for Success

VistaPrint, a global e-commerce brand that produces customized physical and digital marketing products for small businesses, partnered with Skai to scale its Facebook advertising. VistaPrint’s main challenges were speeding up and scaling ad creation, achieving precision targeting across 15 regions, getting accurate and timely campaign data for faster bid and budget decisions, and combining managed and self-service support to meet internal Return on Advertising Spend (ROAS) goals.

Skai provided its platform and Managed Services — streamlining ad creation, using audience management (Personas), providing performance measurement and optimization tools (Analysis Grid) and a tracking pixel, plus Strategic Services and client training — enabling VistaPrint to save roughly 15 hours per week, increase clicks by 182% and impressions by 568% quarter‑on‑quarter, and drive ROAS below the company’s target.

VistaPrint

Christoph Globke

Marketing Specialist, Online Display & Social Media