Case Study: HostGator achieves 40% lower Facebook remarketing CPA with Skai's Intent-Driven Audiences

HostGator Cuts Facebook Remarketing CPA By 40% With Intent-Driven Audiences

HostGator, a global web hosting provider and flagship brand of Endurance International Group, needed to scale paid social on Facebook and Instagram and efficiently target users who had shown search intent. Already leveraging Skai for paid search, HostGator decided to onboard their social program with Skai to launch and manage campaigns at scale.

Skai implemented Intent-Driven Audiences to retarget search-intent users on Facebook and Instagram, created lookalike audiences and exclusions to reduce overlap, deployed the Skai Pixel for end-to-end tracking, and used workflow automation to scale launch and optimization. Within two months, Skai helped HostGator reduce cost per acquisition by 40% compared to their prior remarketing campaigns.

HostGator