Case Study: MediaCom achieves higher ROAS and sales with Skai

MediaCom and Skai™ drive online sales by leveraging global sportswear manufacturer’s sales data to win in key customer moments

MediaCom worked with Skai to help a global sportswear manufacturer improve ROAS and overall ad performance. As a sophisticated advertiser with plenty of sales data, the brand needed a better way to turn insights into action and reach consumers when buying intent was highest. MediaCom was challenged with finding a smarter advertising approach to boost conversions.

Skai supported MediaCom with a custom retail media solution that combined Solutions Development with Automated Actions, Experiments, and Campaign Dashboards. By analyzing Amazon sales data, Skai helped identify dayparting opportunities and automate bidding rules around key purchase moments. The result was a 3% lift in ROAS, a 17% increase in CTR, and a 5% decrease in CPC.

MediaCom

Leo Martinez

Group Director, eCommerce/Paid Search