Case Study: ShopFácil achieves 17% revenue growth, 18% higher ROAS and 10% lower CPC with Skai

ShopFácil.com Leverages Skai™ + Smart Bidding For Impressive Results

ShopFácil, an online retailer, needed to drive more efficient revenue growth amid an increasingly complex search and publisher landscape. Working with agency One Digital, they turned to Skai and its Optimization suite—specifically Skai’s Budget Navigator—paired with Google Smart Bidding to address cross-channel budget and performance balancing challenges.

Skai implemented Budget Navigator alongside Google Smart Bidding (with support from Skai’s Customer Success and One Digital), enabling automated, cross-channel budget optimization. The campaign delivered measurable gains for ShopFácil: a 17% increase in revenue, an 18% lift in target ROAS, a 10% decrease in CPC, and a slight reduction in spend, while also reducing time spent managing paid search.

ShopFácil