Case Study: iCrossing, Inc. achieves 4x impressions and 4x product sales with Skai Ecommerce

iCrossing Leverages Skai™ Ecommerce To Help Exceed Pharmaceutical Client’s Amazon Marketing Goals

Icrossing, Inc. manages a pharmaceutical client's product-driven campaigns on Amazon Marketing Services and needed to quickly scale product campaigns, increase brand awareness, and boost sales volume. To meet these goals, Icrossing, Inc. engaged Skai and its Skai Ecommerce platform for deeper Amazon program insights and campaign control.

Using Skai’s Dimensions, bulk actions, budget pacing, and automated campaign/bid optimization, Icrossing, Inc. organized product and brand data, scaled ad activity, and improved efficiency. With Skai, the team increased brand‑awareness spend 8x and achieved a 4x jump in impressions, an 18% lift in CTR, a 4x increase in product sales (while remaining profitable), and saved about an hour of daily work.

Icrossing, Inc.

Tara Ezer

Digital Marketing Consultant