Case Study: VTech & Empower achieve 72% revenue growth and 10% higher ROAS with Skai

VTech & Empower Maximizes Amazon Advertising Impact with Skai’s™ Enterprise Grade Capabilities

VTech & Empower turned to Skai to significantly ramp up VTech’s non‑brand Amazon Advertising investment without sacrificing profitability. Empower faced the challenge of optimizing keyword targeting and budget allocation at scale—something the Amazon console couldn’t handle—so they adopted Skai’s enterprise‑grade capabilities, including automated keyword harvesting, Dimensions & Categories tagging, and AI‑driven budget optimization.

Using Skai, the team automated keyword expansion with custom harvest rules, tagged every keyword as Brand or Non‑Brand to enable precise segmentation, and put budget optimization on auto‑pilot against distinct revenue and ROAS targets. The Skai‑powered solution delivered measurable impact: 72% year‑over‑year revenue growth and a 10% increase in ROAS for VTech & Empower.

VTech & Empower

Ryan Bocken

Associate Director of Commerce