Case Study: RealWorld Marketing achieves 12% higher conversions and 11% lower CPA with Skai

Skai’s™ 3rd Party Audiences Drive Automotive Sales For RealWorld Marketing

RealWorld Marketing, a full-service Tier 2 agency dedicated to Acura and Honda associations, needed to acquire more automotive sales but struggled to reach qualified audiences at scale after Facebook deprecated Partner Categories. To fill that targeting gap they turned to Skai and its Skai 3rd Party Audiences / Partnerships with Marketing Data Providers.

Skai leveraged data partners including Experian, Epsilon and Oracle to build an open behavioral audience marketplace across Facebook’s apps, allowing RealWorld Marketing to target in‑market buyers and owners of older models more precisely. Using Skai’s solution, RealWorld achieved a 12% increase in conversion rate and an 11% decrease in cost per acquisition, driving more consumers to local Acura and Honda associations.

RealWorld Marketing

Amy Hammond

Digital Marketing Director